Personal training packages and pricing
Personal training packages and prices, worked out from your hours.
Pricing worksheet
Example values: replace them with your own. They aren’t market prices; what clients pay differs by city, country and niche. Prices before GST or sales tax.
1. The rate you need
Rate you need: $42 per client hour, after payment fees, from 130 client hours a month.
2. Your packages
$37 an hour · below your rate: $636 would reach it · $47 a session
$43 an hour · reaches your rate · $55 a session
$74 an hour · reaches your rate · $38 a check-in
$46 an hour · reaches your rate · $70 a session
$69 an hour · reaches your rate · $88 a session
Price: a month for a monthly package, the whole pack for a pack. Your hours: your time for one client over the same period, with sessions, travel, programming, check-ins and messages.
3. Worksheet
| Package | Includes | Price | Per one | Your hours | Effective rate | Price at your rate |
|---|---|---|---|---|---|---|
| Monthly in-person PT | 12 sessions | $560 | $47 | 15 | $37 | $636 |
| 10-session pack | 10 sessions | $550 | $55 | 12.5 | $43 | $530 |
| Online coaching, monthly | 4 check-ins | $150 | $38 | 2 | $74 | $85 |
| Hybrid, monthly | 4 sessions | $280 | $70 | 6 | $46 | $254 |
| Couples PT, monthly | 8 sessions | $700 | $88 | 10 | $69 | $424 |
Effective rate: the price after payment fees, divided by your hours. Price at your rate: the price that would earn the rate you need for those hours.
The numbers are examples in rupees or US dollars, not market prices: what clients pay differs by city, country, niche and experience, so replace every one with your own. Nothing you type is saved or sent; print the worksheet or save it as a PDF.
How to design personal training packages, from monthly coaching and session packs to online, hybrid and couples plans, and how to price them from your income goal and the hours each one takes. The worksheet shows each package’s effective hourly rate against the rate you need, in rupees or US dollars.
- Free, no sign-up or email
- Rupees or US dollars
- Runs in your browser; nothing is saved
How to use the worksheet →Coaching clients? Try Trainaq free →
How should a personal trainer price packages?
Start from what you need, not from what others charge. Add your monthly take-home goal to your costs and divide by the client hours you can sell in a month. That is the rate each client hour must earn. Price each package by the hours it really takes you, then check it against your market.
- Five package types: monthly coaching, session packs, online, hybrid and couples
- An effective hourly rate for every package, after payment fees
- The price each package needs to reach your rate
- No market price benchmarks: every coach’s market differs
How to use it
How do you use the pricing worksheet?
Enter your monthly take-home goal, your monthly costs, the client hours you can give each week and your payment fees. The worksheet turns them into the rate each client hour must earn. Then list your packages with what they include, their price and your hours, and compare each effective rate with that rate.
Set the rate you need
Enter the take-home you want each month before income tax, what the business costs each month and the hours a week you can spend with or for clients. The worksheet turns weekly hours into monthly hours at 52 weeks ÷ 12 months, about 4.33 weeks a month.
- Count client hours only: sessions, travel, programming, check-ins and messages
- Leave out admin and marketing time; your rate has to pay for it
List your packages
Add each package you sell or plan to sell, with the sessions or check-ins it includes and its price. For a monthly package enter the price a month; for a pack, the price of the whole pack.
- Up to eight packages
- Name them the way clients will see them
Enter your hours honestly
For each package, enter the hours one client takes you over the same period: every session with travel and set-up, plus programming, check-ins and messages. Underestimate them and a package looks better paid than it is.
- Time a typical week with the client capacity calculator
- A couples package takes your hours once, for two clients
Compare and adjust
Each package shows its price per session or check-in, its effective hourly rate after payment fees and the price that would reach your rate. A package below your rate isn’t wrong, but others must make up the difference, or your goal moves out of reach.
- Raise the price, include less or find ways to spend fewer hours
- Keep a low-rate package only if it leads clients to the others
Print it and check your market
Print the worksheet or save it as a PDF. Then look at what clients in your area or your niche are used to paying, and change what a package includes before you drop below the rate you need.
- Nothing is saved, so print or save the PDF before you leave
- Revisit your prices when your costs or your hours change
Package types
Which personal training packages should you offer?
Offer a few packages that suit how your clients want to train: monthly in-person coaching, session packs for flexible clients, online coaching for clients you don’t see, hybrid plans that mix both, and couples or small-group sessions. Three or four clear choices are easier to explain than ten, and easier to deliver well.
Monthly coaching
A set number of sessions a month, such as 8 or 12, paid monthly. Steady income for you and a routine for the client: a good fit for regulars.
Session packs
A pack of sessions, such as 10, used within a set period. Suits clients whose weeks change; give the pack an expiry date so sessions don’t pile up.
Online coaching
A program, check-ins and messages, with no sessions in person. It takes the fewest hours per client, so it can cost less and still pay your rate.
Hybrid
A few sessions a month in person, with a program and online check-ins in between. Clients keep the contact they value while you use fewer hours.
Couples and small groups
Two to four people share your session. Each pays less than for one-to-one and your hour earns more; agree upfront what happens when one can’t come.
The method
How do you price a package from your income goal and hours?
Add your take-home goal and monthly costs, divide by the client hours you can sell in a month, and you have the rate each hour must earn. Multiply it by the hours a package takes you, then gross it up for payment fees. The personal training price calculator does this for a whole package mix.
H = W × 52 ÷ 12r = (T + C) ÷ Hprice = r × h ÷ (1 − f)e = price × (1 − f) ÷ hprice ÷ n- W: client hours a week; T: take-home goal a month; C: costs a month
- h: your hours for one client on the package; n: the sessions or check-ins it includes
- f: payment fees as a share of the price, such as 0.02 for 2%
Your hours first
Why price from your hours rather than copy other trainers?
Because another trainer’s price was built on their costs, hours and clients, not yours. Copy it and you may be busy and still short of your goal. Your hours are the limit you can’t stretch: start from the rate they must earn, then use what you see in your market to shape your packages.
- This guide quotes no market prices: what clients pay differs by city, country, niche and experience
- If your rate is far above what your market pays, change the package before the price: fewer sessions, more online support or small groups
- Keep your week sustainable: WHO and the ILO estimate a 35% higher risk of stroke and a 17% higher risk of dying from ischemic heart disease at 55 hours a week or more, against 35 to 40 hours
- As referrals and results grow, test a higher price on new clients first
Worked examples
What does a worked example of the worksheet look like?
The worksheet’s examples set a take-home goal, costs and 30 client hours a week, which gives the rate each client hour must earn. Each package then shows its effective rate after 2% payment fees. These are examples to show the method, not market prices: replace every number with your own.
| Example | Includes · your hours | Rupee example | US dollar example |
|---|---|---|---|
| Take-home goal + costs a month | 30 client hours a week | ₹1,00,000 + ₹5,000 | $5,000 + $400 |
| Rate you need per client hour | 130 client hours a month | ₹808 an hour | $42 an hour |
| Monthly in-person PT | 12 sessions · 15 h | ₹12,000 → ₹784 an hour | $560 → $37 an hour |
| 10-session pack | 10 sessions · 12.5 h | ₹11,000 → ₹862 an hour | $550 → $43 an hour |
| Online coaching, monthly | 4 check-ins · 2 h | ₹3,000 → ₹1,470 an hour | $150 → $74 an hour |
| Hybrid, monthly | 4 sessions · 6 h | ₹6,000 → ₹980 an hour | $280 → $46 an hour |
| Couples PT, monthly | 8 sessions · 10 h | ₹16,000 → ₹1,568 an hour | $700 → $69 an hour |
Examples only, not market prices. Effective rate = price × (1 − 2%) ÷ your hours. A package below the rate you need isn’t wrong, but the others must make up the difference.
Discounts
Should you discount personal training packages?
Discount for something you value, such as paying for three months upfront or committing to a longer term, never just to close a sale. Every discount lowers your effective hourly rate, so check the package still pays the rate you need. A 10% discount needs about 11% more sales to keep the same revenue.
- Show the full price and the discount separately, so a renewal at full price isn’t a surprise
- Offer the same discount to everyone who meets the same terms
- Fill quiet hours with an offer rather than discounting your busiest ones
- A discount of d needs 1 ÷ (1 − d) times the sales to keep revenue: 10% needs about 1.11 times
Terms
Should packages have minimum terms and expiry dates?
Yes, if you write them down and show them before a client pays. A minimum term, such as three months, gives a client time to see results and gives you steadier income. Session packs need an expiry date, and every package needs a cancellation rule, a freeze rule and what happens to unused sessions.
- Late cancellations: how much notice a client must give to keep the session
- Freezes: for travel or illness, how long and how often
- Refunds: when you give money back, and how much
- Consumer law differs by country: keep terms fair and plain, and ask a lawyer if you are unsure
Tax
Are package prices before or after tax?
Work out prices before tax, then add what applies. In India, a business registered for GST adds GST to its prices and pays it on, so GST isn’t part of your rate. In the US, self-employed people pay 15.3% self-employment tax on top of income tax (IRS), so set your take-home goal before tax.
- Without GST registration, a business can neither collect GST from its clients nor claim input tax credit (CBIC)
- Tell clients whether a price includes GST or has it added
- The IRS self-employment tax applies once your net earnings from self-employment reach $400
- Ask a chartered accountant or tax adviser what applies to you
For coaches
How do you set up packages in Trainaq?
Each package becomes a membership plan in Trainaq: a price in rupees or US dollars, a length in days or months, and PT and class allowances that are off, unlimited or a set number. Clients see their sessions left in the free Trainaq app, and each booking uses one.
- Couple plans: two members, one payment and one shared pool of sessions
- A set number of sessions covers the whole plan, or each month on a monthly plan
- Discounts at sale by amount or percentage, with a reason, and a cap the owner sets for coaches
- An in-time cancel gives the session back; a late cancel keeps it used unless you waive it
- Freezes within your rules, and an admission fee charged once per client
For coaches
How do clients pay for packages through Trainaq?
In India, clients pay by UPI, card or netbanking through Razorpay, from a payment link or the Trainaq app, and monthly plans can renew on UPI AutoPay or a card mandate. Outside India, you record cash and bank transfers in Trainaq for now. Every payment is recorded against the client’s membership.
- Payment links for a plan, a balance or charges: choose how long one lasts, 24 hours, 48 hours, 72 hours or 7 days, and cancel it on the web dashboard
- Through Trainaq’s Razorpay account, 3.5% + GST on each payment, with Razorpay’s own charge included; on your own Razorpay account, no Trainaq fee
- An optional online-payment surcharge, flat or a percentage
- An invoice or receipt for every payment, with GST when you are registered
Sources
Sources
- Central Board of Excise and Customs (now CBIC). Frequently asked questions on Goods and Services Tax, 2nd edition, 31 March 2017.
- Internal Revenue Service. Self-employment tax (Social Security and Medicare taxes).
- WHO and ILO. Long working hours increasing deaths from heart disease and stroke. News release, 17 May 2021.
- Pega F, Náfrádi B, Momen NC, et al. Global, regional, and national burdens of ischemic heart disease and stroke attributable to exposure to long working hours for 194 countries, 2000–2016. Environ Int. 2021;154:106595.
FAQ
Packages and pricing FAQ
How much should a personal trainer charge per session?
There is no single right number, because rent, demand and what clients can pay differ by city, country and niche. Work out the rate each client hour must earn from your income goal, costs and hours, then price a session by the time it takes you, including travel and programming, and check it against your market.
Are session packs or monthly packages better?
Monthly packages give you steadier income and clients a routine, so they suit regulars. Session packs suit clients whose weeks change, but your income is lumpier and sessions can sit unused. You can offer both and price the pack a little higher per session, which rewards the monthly commitment.
How should I price online coaching compared with in-person training?
By the hours each takes. In the worksheet’s example, an online client takes 2 hours a month of programming, check-ins and messages, while monthly in-person PT takes 15. At the same hourly rate, online coaching costs the client less and still pays you, and more clients fit in your week.
How do I price couples or small-group training?
Price the session for the group, then split it. Each person pays less than for one-to-one, while your hour earns more than a single session. Agree upfront what happens when one person can’t come, whether the session goes ahead at the same price, and how a shared pool of sessions is used.
When should I raise my prices?
When your week is close to full, when your costs rise or when a package falls below the rate you need. Raise prices for new clients first, give existing clients notice before their next renewal and say what they get. Then check the worksheet again: a higher price can mean fewer clients reach your goal.
Is the worksheet I fill in saved anywhere?
No. The worksheet runs in your browser and nothing you type is saved or sent, not even to Trainaq. Print it, or save it as a PDF from the print dialog, before you leave the page. Reloading brings back the example packages, so keep the PDF as your record of the prices you chose.
